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Seamless Traveller Journey (STJ)

WTTC Members have identified security and travel facilitation as a top priority.

According to WTTC’s 2019 data, the Travel & Tourism sector accounted for 10.3% of global GDP and supported the livelihoods of 330 million people in 2019, outpacing the growth of the global economy for nine consecutive years. As one of the fastest-growing industries in 2019, responsible for one in four new jobs created worldwide over the last five years, the slowdown of Travel & Tourism has had devastating ripple effects beyond the sector itself. The benefits of Travel & Tourism spread far beyond its direct impacts on GDP and employment. Indirect benefits apply throughout the supply chain and interlinkages to other industries, such as agriculture, retail, arts, and construction. Additionally, the Travel & Tourism sector is highly inclusive, employing and offering opportunities to people from all walks of life, including minorities, youth, and women.

Increasing political risks and geopolitical instability require more stringent security checks and processes, putting pressure on often outdated systems which are already strained.

WTTC’s work in this area demonstrates that improved visa facilitation and a safe & seamless traveller journey with the deployment of innovative technologies, such as biometrics, can continue to drive economic growth and job creation while addressing security concerns to ensure that travel is safe, secure, and seamless.

Safe & Seamless Traveller Journey

WTTC's global vision for the Safe & Seamless Traveller Journey is to enable a seamless, safe and secure end-to-end traveller journey encompassing both air and non-air traveller touchpoints.

Seamless Traveller solutions enabled through biometrics, provide the mechanism to increase security while enhancing the traveller experience across the air and non-air touchpoints. Additionally, contactless biometric technology can assist in the prevention of pathogens’ transmission between passengers. These solutions will capitalize on several opportunities including improving the customer experience, creating a frictionless experience at touchpoints, improving security, health safety, and promoting commercial benefits to travel providers.

Global Guidelines for SSTJ: The adoption of innovative digital technologies to enable seamless travel

Our latest SSTJ report, in partnership with Oliver Wyman, and Pangiam as one of the advisors, brings a set of recommendations and best practices aiming to assist in the establishment of globally interoperable, technology agnostic, biometric-enabled solutions, which cover the end-to-end traveller journey from booking to trip completion.

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A Global Effort: The Adoption of Innovative Digital Technologies to Enable Seamless Travel

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Why are these guidelines important for the sector?

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SITA strongly supports the move towards biometric-enabled identity solutions that allows travelers to move securely and easily across every step in their journey while maintaining control of their identity in a fully ethical manner. This is an approach we have long advocated. The benefits of speed, safety and improved security are significant. With the additional benefit of limiting touch and maintaining distance, these digital identity solutions take on new relevance in the COVID era.As the air transport and hospitality industry, we now can make tremendous strides in implementing these solutions that have long been accepted by other industries such as the finance sector.

Barbara Dalibard

CEO, SITA

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IBM is proud to be a proactive contributor to the Safe and Seamless Traveller Journey global initiative. Digital travel credentials such as identity, biometrics, and health certifications are a critical part of transforming and emerging even stronger from the devastating impacts from the pandemic. Travel & Tourism is a resilient sector and ensuring a rapid return to growth will be enabled by next-generation technologies.

Dr. Dee K. Waddell

Global Managing Director Travel & Transportation, IBM

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MSC Cruises greatly welcomes this Safe and Seamless Traveller Journey initiative from WTTC.  Leveraging technology to improve the movement of guests through the various stages of travel will make our industry more efficient, more secure, and more adaptable.  Use of this type of technology will enhance the guest experience at MSC Cruises and enhance our operations.  Where both things can be done simultaneously, that is a winning combination. We appreciate that WTTC has undertaken this project for the collective benefit of the travel community.

Pierfrancesco Vago

Executive Chairman, MSC Cruises

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The need for touchless identity management and seamless passenger flow management is the new reality. As air travel dynamics have evolved under the covid-19 pandemic, the importance of a safe contactless passenger experience is paramount to the industry’s revival. We are very proud to have such iconic institutions on board to implement seamless automated and contactless passenger travel experiences across the world. We are confident that our partnerships will be a huge success as everyone is looking to maximize the potential that seamless technology has to offer. It will also allow Vision-Box to deliver the very best strategies that will be uniquely conceived, designed and built for the next generation of transformative identity management platforms.

Miguel Leitmann

CEO, Vision-Box

Further SSTJ Reports

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Safe & Seamless Traveller Journey Overview

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Technology Providers Biometrics

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Directrices globales para un viaje seguro y sin complicaciones

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Technology Providers Testing & Tracing & Health

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Testing & Tracing and Health Certificates

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Biometrics Importance and Benefits

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Discussion Paper: Data Facilitation - Privacy Perspective

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Face scanning

Full Report: Cost Benefit Analysis

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Face scanning

Report - Summary Report: Cost Benefit Analysis

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Discussion Paper: Data Facilitation for the Seamless Traveller Journey

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Situation Report

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Mobile payments

Mobile payments

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Emerging Model Overview Findings Report

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Visa Facilitation

While millions of travellers cross borders every year without the need for traditional paper visas, millions more still find their travel plans restricted by complicated application processes and paperwork. Huge strides have been made in travel facilitation over the past decade, yet traditional visa policies remain an obstacle to both tourism and economic growth.

This barrier can, however, become an opportunity for growth and job creation for destinations around the world through the implementation of progressive approaches to travel facilitation and new technologies to aid the implementation of new, more efficient visa policies.

WTTC’s research highlights the benefits of visa facilitation in terms of increases in international arrivals as well as job creation.

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Visa Facilitation

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