WTTC’s research covers a wide variety of topics, from the environmental and social impact of Travel & Tourism to technology and travel facilitation, crisis preparedness and analysis of specific regions and segments within the sector.
WTTC produces datasets on the economic, environmental and social impact of Travel & Tourism in economies and regions across the world. But WTTC also builds on this raw data, alongside research techniques such as surveys and interviews with WTTC members and other business leaders, to create thought leadership reports that look into the opportunities for sustainable economic growth in particular domains.
WTTC’s insights address the challenges facing Travel & Tourism, but also provide guidance and recommendations for both the private sector and governments to increase their competitiveness, alongside showcasing best practice examples of policies and initiatives that are critical to the sustainable development of Travel & Tourism.
Find WTTC’s latest reports and other insights on the Research Hub.
Sustainability
Travel & Tourism has a unique role to celebrate, promote, and protect our natural and built environments, and the communities that operate within them. WTTC provides research and practical guidance to help the sector fulfil this objective and achieve global climate and nature targets. Our reports and initiatives focus on sector-wide decarbonisation, reducing the environmental footprint, reporting and target setting, and adopting a nature positive approach.
Discover more about our insights and initiatives on environmental sustainability via the button below.
Social Impact
WTTC provides research on the social impact of Travel & Tourism, as well as guidance on how to maximise Travel & Tourism’s positive social outcomes. Notably, WTTC promotes destination stewardship policies highlighting the positive role that Travel & Tourism can play in local communities: providing inclusive employment opportunities, strengthening the social fabric, and supporting the protection of tangible and intangible cultural heritage.
WTTC produces research and tools to support the sector in its efforts to ensure that all people are supported and empowered to succeed. This includes creating and maintaining a diverse and inclusive workforce, respectful partnerships with local communities, and inclusive experiences for travellers. WTTC also focuses on issues relating to the Travel & Tourism workforce such as staff retention and the requirement for, and development of, skills.
Find out more about our insights and initiatives on the social impact of Travel & Tourism via the link below.
Technology and Innovation
As innovation rapidly transforms the Travel & Tourism sector, new technologies are reshaping business operations and the traveller experience. WTTC provides research and insights into key technological advancements and showcases practical applications of solutions in action.
WTTC also promotes harmonised global policies that drive forward innovation and investments in technology infrastructure that support the Travel & Tourism sector.
Find out more about our reports and insights on technology and innovation in Travel & Tourism using the button below.
Travel Facilitation and Better Borders
WTTC prioritises frictionless and stress-free travel by researching and promoting simplified processes, adoption of advanced technologies such as contactless systems, and improved health, safety and security measures.
WTTC also advocates for policies and regulatory frameworks that enhance traveller journeys by lowering barriers to travel, reduce visa complexities, deliver more efficient border crossings and support traveller accessibility, ensuring smooth, secure, and inclusive journeys for all travellers.
Find out more about our insights and initiatives on travel facilitation and better borders using the button below.
Regional and Sectoral Analysis
Each region of the world and each industry and segment within the Travel & Tourism sector has its own set of challenges, requirements, and opportunities when it comes to its route to sustainable growth. WTTC has produced specific thought leadership reports that address these, including reports on regions such as Africa, Oceania and Latin America, and others focusing on retail tourism, Indigenous Tourism and short-term rentals.
Find out more about our regional and sectoral Travel & Tourism reports and insights using the button below.
Resilience and Crisis Preparedness
In an increasingly unpredictable world, we need to be crisis-ready. From natural disasters and pandemics to terrorism, political unrest or wars, the question today is not if, but when, the next crisis will take place. The biggest risk is often not the crisis itself, but rather in the preparation, management, and response to it.
WTTC research provides guidance and practical measures for the private sector and governments to help build resilience, mitigate the impact of shocks and ensure a swift recovery when a crisis does happen.
Find out more about our insights and initiatives on resilience and crisis preparedness using the button below.
The WTTC Research Hub
WTTC’s Reports and Insights can be accessed via our Research Hub: a library of thought leadership reports as well as data-based factsheets and reports detailing WTTC’s Economic Impact Research (EIR) and Environmental and Social Research (ESR).
Data and Research Enquiries
Please get in touch with any data or other research enquiries you may have. You can do this by filling out a form on our data enquiries page via the link below.
