Date: 10 March 2026
The World Travel & Tourism Council (WTTC) is pleased to welcome Pernod Ricard as its newest Industry Partner, further strengthening the Council’s network of leading organisations supporting the strategic development of the global Travel & Tourism sector.
Headquartered in Paris, Pernod Ricard is a worldwide leader in the spirits and champagne industry, with affiliates present in more than 60 countries. The Group is home to a portfolio of some of the world’s most iconic brands including Absolut, Ballantine’s, Chivas Regal, Jameson, Martell, Havana Club, Beefeater, Malibu, and Mumm and Perrier-Jouët. In FY25, Pernod Ricard achieved consolidated sales of €10,959 million.
Through its global network of 28 Brand Homes across 18 countries, welcoming over one million visitors each year, Pernod Ricard plays a growing role in shaping the future of experiential and destination-led travel. These immersive spaces bring the Group’s convivial spirit to life — offering experiences rooted in local heritage and shaped by storytelling, craftsmanship, mixology, culinary innovation, art, and culture. By elevating Spirits Tourism, Pernod Ricard contributes to diversifying tourism offerings and deepening connections between travellers and local communities.
Gloria Guevara, WTTC President & CEO, said: “Pernod Ricard joins WTTC at a time when experiential travel continues to redefine how destinations engage with visitors. Their Brand Homes demonstrate how global brands can create meaningful, culturally rich experiences that contribute to local economies and celebrate heritage.
Their commitment to responsible growth and sustainable brand building aligns closely with WTTC’s mission to support a resilient, innovative, and experience-driven Travel & Tourism sector.”
Laura Sileo, Global Brand Homes Director. Pernod Ricard SA, said: “Joining the World Travel & Tourism Council is a significant step forward for Pernod Ricard. Our Brand
Homes are increasingly strengthening their role as cultural destinations, as we pioneer new reasons to explore. We are proud to join this leading organisation and help shape a more innovative, sustainable and experience-driven future for global travel.”
By joining as an Industry Partner, Pernod Ricard will contribute to WTTC’s evidence-based programmes, policy initiatives, and strategic dialogues, supporting efforts to enhance long-term resilience and ensure the sector continues to deliver economic and social value for travellers, businesses, and communities worldwide.
About Pernod Ricard
Pernod Ricard is a worldwide leader in the spirits and champagne industry, combining traditional craftsmanship with cutting-edge brand building and responsible growth. Driven by a mission to nurture its brands sustainably and foster a culture of authentic convivialité across its global teams, the Group continues to shape the future of premium spirits and experiential tourism.
Its Brand Homes network brings this spirit to life through immersive destinations across 18 countries, welcoming over one million visitors annually. More than tours, these spaces create lasting memories — celebrating local heritage, creativity, and craftsmanship while strengthening the connection between brands, communities, and travellers.
About WTTC
The World Travel & Tourism Council (WTTC) is the global, private sector voice of the Travel & Tourism industry. Its members include the Chairmen/women, Presidents and Chief Executives of the world’s leading travel and tourism companies, spanning airlines, hotels, cruise lines, tour operators, technology firms and more. Through this unified membership, WTTC works with governments and international institutions to drive sustainable growth, support exports, create jobs, and deliver prosperity globally.
For more than three decades, WTTC has championed the economic and social contribution of Travel & Tourism. Its rigorous, data-driven research quantifies the sector’s impact — on GDP, employment, exports and wider societal benefits — helping shape policies, raise awareness, and foster public-private collaboration.