Since 2019, WTTC has been collaborating with Harvard T.H. Chan School of Public Health to support decision-makers in Travel & Tourism to broaden their understanding of sustainability, ensure the viability of the sector and the co-creation of thriving sustainable societies. In November 2019, WTTC and Harvard organised a 2-day transformational leadership and personal development programme focusing on sustainability which brought together 20 industry leaders and leading Harvard professors.
To drive sustainability leadership and help build a business case for sustainability in the sector, WTTC and faculty and scientists of the Harvard T.H. Chan School of Public Health released two vital case studies in May 2021 showcasing The Travel Corporation and Intrepid Travel. This collaboration encouraged the sharing of best practices and supported sustainability as a core strategic priority. To address sustainability from a thematic perspective, four learning insights have been released to delve into the culture of health, science-based targets, behavioural economics and leadership in sustainability.
