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Webinar: AI Demystified

This webinar dived into the world of AI in relation to Travel & Tourism. The webinar offers the opportunity to gain valuable insights and consider how to shape the future of travel with AI.

Date: 17 April 2024

Time: 02:00 PM - 03:30 PM (GMT)

Location: Online

Webinar: AI Demystified

As technological advancements accelerate, the need to keep pace is imperative to the development of the Travel & Tourism sector. Thus, it is vital to explore the intersection between Artificial Intelligence and Travel & Tourism. In this informative webinar, WTTC shared some key findings from its four AI reports produced with the support of Microsoft. It also included a lively panel discussion and Q&A session where field experts discussed AI’s significance, how it can be used, as well as the regulations around it. We shared Industry examples to demonstrate how it has already been used. The webinar offered attendees the opportunity to gain valuable insights and consider how to shape the future of travel with AI.

Missed it? Watch the recording below.

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Webinar Top 5 Learnings

  1. AI has strategic importance. AI has become a focal topic of boardrooms globally, with many businesses seeking different ways to apply it to their operations to enhance business outcomes.
  2. There are diverse applications of AI. AI applications span various domains such as product development, workforce empowerment, sustainability, and operational efficiency.
  3. There is a need to balance opportunities with risks. While AI offers significant opportunities, it also introduces risks that must be managed effectively. Understanding and addressing these risks, including responsible AI frameworks, regulatory compliance, and voluntary governance measures, is crucial for responsible adoption.
  4. AI has transformative potential in Travel & Tourism. The Travel & Tourism sector stands to benefit significantly from AI’s capabilities. AI is already being used for predictive insights, personalised services, and operational efficiencies, among other use cases. However, realising these benefits requires a mature data infrastructure and attention to data quality and governance.
  5. Businesses need to understand the regulatory landscape and ethical considerations. Increasingly, regulatory frameworks aimed at addressing risks and ensuring ethical AI practices are being created. Many will come into force in the near future. Companies must familiarise themselves with regulatory requirements, particularly concerning high-risk AI applications, and align their strategies and systems accordingly.

* Please note that this webinar has now finished but you can watch the recording below.

Speakers and Panellists

Virginia Messina

Virginia Messina

Executive Vice President

WTTC

Lethabo-Thabo Royds

Lethabo-Thabo Royds

Head of Content & Programme

World Travel & Tourism Council

James McDonald

James McDonald

Director, Travel Transformation

WTTC

Julie Shainock

Julie Shainock

Managing Director, Travel, Transport & Logistics

Microsoft

Gabriele Mazzini

Gabriele Mazzini

Team Leader, Artificial Intelligence Act

European Commission

Michael Robinson

Michael Robinson

Managing Director, Travel Innovation & Ecosystems Lead

Accenture

Rodrigo Acuna Agost

Rodrigo Acuna Agost

Director of Research and GenAI Centre of Excellence

Amadeus

Agenda

Welcome
Lethabo-Thabo Royds, Head of Content & Programme, World Travel & Tourism Council

Opening Remarks
Virginia Messina, Senior Vice-President, World Travel & Tourism Council

Report Insights
James McDonald, Director, Travel Transformation, World Travel & Tourism Council
AI-mee & AI-dan, AI Generated Speaker

Presentation 1
Julie Shainock, Managing Director, Travel, Transport & Logistics, Microsoft

Presentation 2
Gabriele Mazzini, Team Leader, Artificial Intelligence Act, European Commission

Panel Discussion / Q&A
Julie Shainock, Managing Director, Travel, Transport & Logistics, Microsoft
Gabriele Mazzini, Team Leader, Artificial Intelligence Act, European Commission
Michael Robinson, Managing Director, Travel Innovation & Ecosystems Lead, Accenture
Rodrigo Acuna Agost, Director of Research and GenAI Centre of Excellence, Amadeus

Moderated by: James McDonald, Director, Travel Transformation, World Travel & Tourism Council

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Introduction to Artificial Intelligence (AI) Technology: Guide for Travel & Tourism Leaders

Artificial Intelligence (AI) is changing the world, so learn about the transformative power of AI in this report from the World Travel & Tourism Council (WTTC), created exclusively for Travel & Tourism business leaders, in partnership with WTTC member and AI expert Microsoft.
AI Demystified Report Cover

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